Wednesday, January 12, 2005

Long Tailing

Chris Anderson, whose Wired article, The Long Tail has spawned the latest marketing meme has a same-titled blog which explores the subject further. He says the blog is "a public diary on the way to a book," - a fascinating look not only at an interesting subject, but Anderson coalescing his ideas for the book. If his forthcoming book were a box set, this blog would be the included “Making of…”

What is "The Long Tail?" That's a subject he's spending some time explaining and is currently looking for a snazzy definition, which he can place under the heading of the blog. There's been some pretty good submissions, but the best explanation I've heard comes from an Australian MBA student.

Read the whole thing.


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